Spotlight in Business: CARE

Carpet America Recovery Effort (CARE), the primary non-profit organization charged with advancing market-based solutions for carpet recycling and landfill diversion, has reported a more than 52 percent increase in U.S. gross post-consumer carpet collections from 2012 to 2013. As revealed in the organization’s 2013 Annual Report, CARE partners have diverted 534 million pounds of carpet, or 14 percent of the 3.7 billion pounds of total discarded carpet, from landfills last year.

CARE_logo_2c_RGBThe environmental impact of the 2013 carpet diversion effort is calculated to be the equivalent of taking 40,822 cars off the road, or saving enough energy to power 17,692 homes for the year. Since its founding in 2002, CARE members have diverted more than 3.25 billion gross pounds of post-consumer carpet from landfills in the U.S.

“CARE has once again experienced a dynamic year in terms of challenges and accomplishments,” noted Bob Peoples, Executive Director of CARE. “Our programs are growing more sophisticated, resulting in significant progress in accounting for the diversion of post-consumer carpet from landfills in 2013.”

One of the most significant developments was an 87% increase in post-consumer carpet going back to carpet face fiber now at 28% of recycled pounds. In addition, post-consumer carpet going into carpet backing represented another 17%, a 25% increase over 2012 data. These are major accomplishments and come from significant investment in R&D and commercial implementation by CARE members.

In addition to carpet diversion figures, CARE also notes the following in its 2013 Annual Report:

  • Nylon fiber types represented 52 percent of the collection stream, while PET collection grew to 34 percent
  • The amount of carpet reused saw a year-to-year increase of from 5 to 12 million pounds, while recycled carpet decreased slightly from 8 to 5 percent
  • CARE successfully managed California AB 2398 as the Carpet Stewardship Organization
  • The organization launched a blog in 2013 and a new website in May 2014

“The challenge in front of us is to reach a viable business framework for CARE members to accomplish post-consumer carpet diversion and recovery in the face of challenges, most notably the rise of PET carpet in the collection stream,” stated Brendan McSheehy, Chairman of CARE’s Board of Directors. “I look forward to seeing the positive changes made as our organization navigates and adapts to the changing landscape of our industry.”

CARE’s Twelfth Annual Report is the result of surveys conducted by the organization, and provides data on the various diversion management methods: reused, recycling, , cement kilns and waste-to-energy applications. The report also covers product and market development activities and industry products and programs.

To view the complete CARE 2013 Annual Report, click here.

About Carpet America Recovery Effort (CARE)

Carpet America Recovery Effort (CARE) is a voluntary, non-profit organization dedicated to increasing the landfill diversion, reuse and recycling of waste carpet, through market-based solutions that benefit the economy as well as the environment.

Since 2002, CARE has diverted more than three billion pounds of carpet from landfills in the United States and promoted the use and development of products containing materials derived from carpet. CARE members include independent carpet recyclers, carpet manufacturers, dealers, retailers and suppliers and non-governmental organizations. For more information about CARE, visit


30 Years and Counting

A Legacy of Leadership – Leadership Lives Here

This community is blessed to have a legacy of leadership that began with the foresight of business leaders that met with the J. W. Fanning Leadership Institute-University of Georgia to create a program to develop informed leaders for the challenges of tomorrow.  As a result, the Leadership Dalton-Whitfield began in 1986.  The Founders include:  Jack Bandy, Jim Jolly, Charles Pannell, DeForrest Parrott, Carl Rollins, Julian Saul, Bob Shaw, Joe Stubbs, George Sutherland, Frank Thomason, Charles Van Rysselberge, Lenard Whaley and The Late Ken Boring, James Brown, Norman Burkett and Shirley Lorberbaum.  The founders wanted to make a statement about the importance of this program so many of them participated in the first graduating class of 1986.  The program now boasts 1,010 alumni and the 30th program year just kicked off with their Retreat.

Area alumni of Leadership Georgia, the state-wide Leadership program, met in the Spring of 2003 and began working together to nominate individuals for each Leadership Georgia class.  This has proven to be very successful since there has been a participant in almost every Leadership Georgia class.

In April 2005, the Leadership Dalton-Whitfield Alumni Association was formed as a way to keep the alumni connected and a number of events were held including the Share the Vision event, which featured speakers such as Bob Shaw, Jack Turner, Deborah Norville and Derek Waugh with the Dalton State College athletes and the Mascot Rage.

As the Chamber moved forward in the areas of leadership development, it was clear that a new program was needed to develop the participant through a leadership skills development program.  With the help of the Fanning Leadership Institute-University of Georgia, the Emerging Leaders Institute was created and launched in 2008.   To date the program has 151 alumni.

In honor of the 30th anniversary year, the Leadership Passport program was created and is offered to alumni to attend four LDW sessions as a way to relive the class experience, reconnect with top speakers and to develop new networking opportunities and relationships.

For all Facebook users, check out Leadership Dalton-Whitfield and view the photo albums by class year and also view individual photos A through Z.  Also included are photo albums of the LDW Past Presidents, the Founders and the 25th Anniversary events Denim and Diamonds and the Founders’ Ball.

To view the Leadership time line, please pick up this month’s copy of ChamberLink or go to our Leadership Facebook Page at

Jennifer Baxter was recognized as Diplomat of the Year for 2014. Congratulations Jennifer!

  1. Jennifer BaxterAs an attorney who is building a practice, why is community involvement so important to you?

I think community involvement is important for everyone, regardless of your career.  But when I moved back here to practice law, I did it with the idea that I was “coming home” to build my life here. To me, choosing to build my career here means that I am investing in this community for the long term, so of course I want that community to be the best it can be. One of my favorite teachers, Tim Howard, always said that there are so many good things about our community, and we should be be proud of where we’re from. I think that’s largely because there are so many people who are committed to making it a great place to live and work, and I want to be a part of that commitment.

  1. What doors have the relationships built through Diplomats opened for you?

A substantial portion of my book of business comes from referrals from my fellow Diplomats, so it has had very real impact on my practice and my ability to build a business. But the Diplomat program has also helped me in terms of making the business part of my practice run smoothly.  My IT services come from a fellow diplomat. My E&O insurance is brokered by a fellow diplomat. My accountant is a referral made by a fellow diplomat.  In order to have your own practice, you really must have a good support team, and the Diplomats are the best around.

  1. As a professional take a moment to tell us why Chamber Membership is important to those in your industry.

I think the most important thing to remember is that in many ways, lawyers are just like any other business.  We depend on a thriving economy for a client base just like everyone else.  If a community isn’t growing, that community probably doesn’t need lawyers. We should all be mindful that our business success is dependent on community success, and there’s no greater driving force for the growth of business in our community than the Chamber.

  1. Being named Diplomat of the Year twice in a row is quite a feat, what’s the secret to your success?

I very much believe in the old idea of working hard and playing hard. I think most lawyers do; it’s the Type A personality. Fortunately for me, the Diplomat program allows me to do both. I have made great business contacts, and we have fun doing it.  Plus, I have a fantastic assistant who keeps my schedule running and makes sure I can fit everything I want to do into my day.

  1. What’s one fact that readers would be surprised to know about you?

I am the youngest of eight children, so I have a huge family.  My parents were married for 54 years before my dad passed away in 2010, and now when my mom has her children and grandchildren over for dinner, it’s 27 people.  We all live within about a three mile radius from my mom’s house, and we are all extremely close to each other. I was interviewing for a part time job in college, and the interviewer asked me how I felt about working in a group, so I said, “I grew up in a house with 10 people in it, my entire life has been working in a group.”  I wouldn’t trade my family for anything in the world and they’re the greatest blessing I could ever have been given.