June Spotlight in Business: Boost Advertising

head shot

Zachary Callahan

My name is Zachary Callahan and I am President of Boost Advertising, your local advertising solution.  We provide effective advertising for a very affordable price that absolutely cannot be beat. We strategically place high definition screens in high traffic areas in Dalton and Chatsworth. Our locations include places that keep a crowd for more than a few minutes, such as restaurants, hair salons, and auto mechanics. Our locations include: 3 locations in downtown Dalton: Dalton Depot, Tease Salon, and Town Square Café; Playerz Sports Bar on Walnut Ave, Taylor’s Tire (41 Hwy.) Gills Grill (Abutment Rd) The Engine room (Cleveland Hwy.) and the Village in Chatsworth.

There are many reasons why businesses choose to advertise with Boost Advertising. The main reason is affordability. When you purchase a spot with on our screens for $50…. that is it. No more fees. No extra cost for the design or processing. Just $50.  This price includes one month of advertising on a screen of your choice (based on the availability of space on screen) and our custom design work. Our artist will have an ad ready for you to approve within 24 hours. Usually sooner than that! Your ad will go up immediately following your approval.

FB Profile PicWe also offer discounts for customers who purchase long term advertising solutions. For example, if you purchase a year of advertising with Boost, the price would only be $500 which is 2 months for free! You may also change your ad as desired. This has been a really beneficial resource for retail stores that run different sales throughout the year or seasonal businesses.

Please contact me if you have any questions or want to try Boost Advertising for a month, and let me help you grow your business!


June Green Story: Arbonne


Pure Safe Beneficial

Most people think of Arbonne as “a skin care” Company.  Well that’s just the beginning.  Arbonne was founded by a biochemist named Petter Morck.  He looked around and realized that what most people put on their skin wasn’t healthy.  His reasoning was simple, people were putting things on their skin that were harmful to them, the environment and the world and he believed that wasn’t necessary.  In the 1970’s, he looked at what companies
arbonne-logo were doing and decided he could do better.  And better he did, his passion for the beauty and perfection found only in nature led him to develop botanically based products that were pure, safe and beneficial.

Did you know that Arbonne was named after a town in Switzerland and has come to mean “beautiful tree”?  It has become all of what Arbonne stands for green and renewable. Since all products are botanically based, the ingredients are renewable and biodegradable unlike 97% of most personal care products that use mineral oil (highly refined crude oil) and parabens.   Our ingredients are harvested carefully from all over the world with sustainability in mind.  The ingredients are superior botanically based products, free of harmful ingredients and very effective.

Arbonne creates these wonderful products without the use of formaldehyde-donating preservatives, phthalates, petrolatum, synthetic or artificial colors, dyes, sweeteners or flavors, and a host of man-made chemicals which do not break down in the environment.

Arbonne uses soy-based ink in its printed material and it uses printing facilities that are either carbon neutral or working to achieve carbon neutral standards.  100% of all shipping materials and paper (for printed materials) are made of renewable sources and are recyclable.  Arbonne requires all suppliers to be carbon neutral or working toward that goal.

The Company’s commitment to avoiding animal fats and oils is another way in which Arbonne helps to keep the Earth green.  Using animal fats,  tallow, old restaurant grease adds to the air pollution in several ways, through excess methane production from animals,  excess run-off of chemicals used to treat GMO crops, overuse of antibiotics as well as excessive steroid use, which then ends up in our streams, rivers, and water systems.  These are chemicals are not filtered  out of drinking water and contribute to fish die-offs as well as red tides in the ocean areas.

We hold to EU standards, which has banned over 1000 chemicals in personal care products while the USDA has only banned 10.  Two of the main ones the EU has banned is mineral oil and parabens (a BPA like chemical).  Cosmetic Companies that are world-wide must re-formula their products for sale to overseas markets.  Arbonne is manufactured here in the USA, using EU standards which allows them to sell the very same product the world over.  Now that just isn’t green, it’s just good business sense.

Arbonne is committed to pure, safe and beneficial products.   We believe we can educate, empower and inspire people to make better choices for ourselves, our families and our communities.  That is the passion of Arbonne.

Arbonne is committed to being green and we look daily for ways to branch out in future-friendly ways, leaving a green legacy for generations to come.

Call Vicky Alt for more information (706) 694-2009

Chamber Selects Consultant for President & CEO Search

Greater Dalton Chamber Selects Jorgenson Consulting for President and CEO Search

The Greater Dalton Chamber search committee was formed in May to identify, interview and recommend candidates to replace Brian Anderson, who resigned in April to become the President and CEO of the Chamber of Commerce in Columbus GA. The Chamber Search Committee has selected Jorgenson Consulting, Inc., as executive search firm in the search forLogo the new executive.  A national search will commence for a dynamic, successful professional to create, direct and influence leadership, community and economic development.  This executive will aggressively promote economic growth in Greater Dalton by attracting, retaining and expanding businesses as well as providing leadership with community, regional and state partners on workforce development programs.

Robert Smalley, Chairman of the Greater Dalton Chamber of Commerce, said, “We are making excellent progress as we work with Todd to find the next President and CEO of the Greater Dalton Chamber. As part of our process, the search committee hosted Todd Jorgenson, managing director and principal from Jorgenson Consulting’s Greensboro, N.C., office, for a two-day visit in the community on June 2nd and 3rd.”

A complete job opportunity profile is available at http://jci-inc.net/current-searches.  Interested candidates may contact Todd Jorgenson at dalton@jci-inc.net.

The Faces of Small Business

Tangela Johnson, North Georgia Center for Educational Excellence 

johnson, tangelaWhy did you decide to start a business?
I wanted to nurture my creative business mind, and I also wanted to control my own destiny.

What has been your biggest challenge?
Not quitting . . .  when I felt like quitting.

What has been the biggest surprise?
How easy it is for someone who is entrepreneurially minded to be successful.

What advice would you give to someone who may be considering starting a business?
Make sure you understand your risk tolerance; have your personal financial house in order, do a lot of soul searching about your level of perseverance because there will be times when apprehension and fear will overwhelm you.  Be honest with yourself about your “number and financial sense”; you have to have a strong relationships with numbers to run a profitable business.

Finally, Consider worst and best case scenarios.  In other words, what’s the worst thing that could happen if the business didn’t work out?  If it won’t kill you, and you feel as if you will always wonder “what if” I stepped out on faith and tried . . .” then perhaps you should go for it!

Brandon Combs, State Farm
Brandon Combs

Why did you decide to start a business?
I think at some point everyone has a dream of starting their own business. Some will follow through and others will not for some reason or another. I was one that dreamed of owning my own business since about middle school. From a small child, I wanted to be veterinarian, a fire fighter, astronaut and then a business owner.  I was not sure what kind of business until later on, but I wanted to be a business owner. Fast forward to 2010 when an opportunity came along that I could not refuse. I had been working for my father since 2004 in his State Farm Insurance office here in Dalton when the opportunity to open my own Agency in no other place than Dalton came along. It was an opportunity that I had dreamed of for years, what I went to college for, a chance to follow in the footsteps of a family of entrepreneurs before me, and in the same business.  So after about 6 months of preparing, hiring, training, building etc… we opened our doors on January 3rd 2011.

What has been your biggest challenge?
Our biggest challenge is hard to pinpoint. We face so many challenges every day and I think that’s part of the fun and the stress of being a business owner. When you are the owner everyone looks to you because you are it. You have to have the answers or be able to get them and get them quickly. You have employees looking to you for support, guidance and more importantly a pay check. You have customers look to you for products and help. It’s a revolving door of challenges. But at the end of the day when you’re walking out the door, your worst day is still your best because you are the owner, you get to come back tomorrow and do it all over again.

What has been the biggest surprise?
Making it almost 5 years…..No I would say the biggest surprise is all the regulation in small business. We have to comply with many federal, state and local laws. I knew that you could not just open your doors and hang a sign up but I had no idea of the challenge of working to get through all the red tape. And it’s not a one-time process, it’s every year and multiple times throughout the year. Locally this experience hasn’t been bad, and I will say this, every time I have had to work with our local government it has been a pleasant experience.

What advice would you give to someone who may be considering starting a business?
I would tell them to not give up, when things are looking down or even looking up always remember things are done by God’s will. I do not flaunt my Christian beliefs but I do not hide them either. If you are married or have a significant other you need to make sure they are up for the challenge, you will have trying times financially and with your time.  Make sure you have thought of everything and then think some more. Always ask questions and never be afraid to tell someone you don’t know the answer but you will find out and let them know. Find a mentor early and use them. You will never know everything and don’t act like you do, I learn something new literally every day.

Jesus Fraire, Datz A Wrap

Jesus FraireWhy did you decide to start a business?
I began my first business at age 21, after I realized that I was never going to get ahead working for someone else. I always had a ceiling that stood between me and the next level up. After 3 years of trying to climb the ladder all I saw above me every time I looked up was a “big butt” sounds silly but it’s true. My superiors never wanted to teach me more because of fear that I would end up taking their position. I always had restrictions, and silly rules to adhere to (ie: when I could eat, when I could use the restroom, when I had to clock in/clock out, it felt a lot like grade school. So instead of climbing the ladder I decided to own the ladder and call my own shots. Whether they were good or bad decisions it didn’t matter because at the end of the day it was my choice. I liked the fact that I was responsible for the success or lack thereof.

What has been your biggest challenge?
There are many challenges that come with owning any type of business. In the beginning any little thing that came up would throw me for a loop, but eventually I began to understand that the troubles I faced would either make me quit or make me stronger and keep pushing forward. If I had to pick a tough challenge that I wasn’t expecting, it is the negativity I received.  The worst part is, that most of it came from family. I had to be stronger and stop listening to them and change my association and instead of fighting to prove the negative people “wrong”, I fought to prove the people that believed in me “right”.

What has been the biggest surprise?
My biggest surprise coming into business ownership was that despite all the challenges and the lack of financial security in the beginning, the small successes became my secret that kept me going when times got tough. Seeing how a simple act of kindness made our client’s day was inspiring. After several instances occurred I discovered quickly that it wasn’t about me anymore, I couldn’t afford to have a bad day because if I showed any signs of a bad attitude it would transpire into my employees and consequently into my customers, ultimately affecting my bottom line.  So the surprise was finding out I’m more motivated by people’s emotions rather than people’s wallets.

What advice would you give to someone who may be considering starting a business?
First would be to define your “why”! If you don’t know why you’re in business then it will be difficult to keep going when things get tough. Most of the time I discovered that challenges often brought a blessing. Also your why will give you a sense of purpose and when you know what you want and why you want it, it makes it easy to come up with a game plan to achieve it. You’re always happy when you’re experiencing forward progress. Don’t be afraid to fail, after all sometimes you win but sometimes you learn. Develop a culture of always growing and learning into your organization from your managers to your new hires.

Second is that no matter what level of competency you begin your business with, you must resolve to always strive to become better in all areas. Seek out mentorship, take part in personal growth programs and have a strong sense of self-worth because the product you sell may change but you will always be you and if people like who you are they will do business with you. Operate your business with integrity, develop a good work ethic, always have a good attitude and be appreciative of the ups and downs. Make sure to give credit where credit is due and for me that’s my personal Savior and Lord Jesus Christ!

June Diplomat of the Month: Tim Rowe!

Tim Rowe PhotoI am privileged to be a Diplomat, and an Ambassador, for the Greater Dalton Chamber of Commerce.  It is such an exciting season for me to be a Chamber Diplomat as I see the pride in the business locations of our members as they begin to spruce up their properties.  I am Tim Rowe with the Dalton Funeral Home.  As a new business in 2012, one of the first things we did was join the Chamber.  But, we did not just join, we became actively involved members in the events of the Chamber.

Being involved with the Chamber has opened many doors for new friendships with other businesses from the Greater Dalton area.  It has been an honor to meet these wonderful people, and these friendships have allowed us to easily work together in an effort to promote Dalton as the place to locate your business.  Our monthly events, such as the Diplomat lunch, member mixers, and A.M. Connect, serve to develop these relationships.  I look forward to each Monday morning because that is the day selected to recognize a new Business of the Week.  It is rewarding to offer this type of encouragement to my fellow business people.

I appreciate the opportunities that are offered me through the Chamber.  I have just completed the 2015 Leadership of Dalton/Whitfield class that is presented through the Chamber.  This class enhanced my knowledge and I know I will be a better member for the Greater Dalton Chamber.  It is our goal, as a Chamber member and as a leader, to join with others to build a promising future for the Greater Dalton area and her residents.  I look forward to this challenge.

2015 has been a great time…I can’t wait to see what the rest of the year holds for me with the Greater Dalton Area Chamber of Commerce.